The Churches Advertising network have managed to procure donations of advertising space in bus shelters for their festive campaign to increase attendance in Churches across the UK. The painting, by Royal Academy Gold Medal winner, Andrew Gadd depicts Jesus, Mary and Joseph, in the form of a traditional nativity scene, taking refuge in a bus shelter, surrounded by the shepherds and wise men.
Church attendance in the UK is falling. Less than 10 percent of Scots are expected to attend church regularly by 2015. If a shop or service’s revenue is falling, they advertise. So why does religious advertising make us feel a bit icky?
Last year Christian Publishing and Outreach were sued over a poster campaign that used catchphrases from Little Britain and the Catherine Tate Show to spread the word. Legal action was taken because of copyright infringement, but there is also something that just doesn’t quite sit right in the association of the church with popular culture.
But the church must compete for attention in a market saturated with advertising. They can’t offer three for two on communion biscuits or double clubcard points on a Sunday, so how do you sell a cerebral product in a world overrun with stuff?
Religious people might say that it is all about reminding people of the true meaning of Christmas. But I have a feeling that this is a message that will make many of us vomit into our selection boxes. The fact of the matter is that Christmas, for many of us, is about presents and food and families, not the birth of Christ. And these people do not feel like they are missing out.
It almost seems a shame that the church is forced to sink to such levels that it has to slap up a poster next to one for a cut price Bernard Matthews turkey to get the point across. But then maybe this view is too precious – if the church is willing to pitch themselves against big budget advertising for computer games and flashy mobile phones, then why not, if that’s what it takes to get people through the doors?
And the painting itself is not bad. Tongue in perhaps, but not disrespectful. And completely free of copyright infringement. And all you greener public transport campaigners out there must be relieved to hear that Jesus took the bus.
Yes we should! What a relief it was to find this article nestling on page 6 of the Guardian yesterday. A mystery shopper style operation went undercover to survey fundraisers in London. And, shock horror, their findings showed that in many cases the public were harassed, misled and outright lied to by these innocent looking youths in offensive coloured anoraks. To the extent that the charity watchdog Intelligent Giving, who commissioned the survey, are urging the public to boycott this method of fundraising completely.
It’s good to know that Alistair Darling is brushing up on his economics.
Kebab obesity virus shocker
Having been told on Horizon last night that obesity may be linked to a viral infection rather than overeating, today the BBC website is comparing the recommended daily calorie intake of adult men and women with the energy contained within your average doner kebab.
Guess what? Well, kebabs have lots of calories in them and could contribute to making you fat. And who would have thought the fact that kebabs are greasy and salty might not be such good news for your waistline either?
Child obesity, adult obesity, morbid obesity. We all know what these terms means and we all have plenty to say about them. We condemn those we consider to be overweight whilst making excuses if our BMI is higher than we’re told it should be. Not only do our eating habits seem to be getting out of control but so does our obsession with what to do about them.
Because now it’s not just about the four week detox diet that’s splashed across a double page between celebrity fashion and the week’s soap round-ups. We want science to back us up in our failed attempts to eat sensibly – an obesity virus means it’s not our fault. What do you mean a kebab contains nearly 150% of our daily recommend intake of saturated fat? Well, why didn’t the nasty kebab vendors tell us they were bad for us? It’s their fault.
In light of both these pieces of news, what I want to know is what would happen if a serial kebab eater caught the obesity virus?
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Tagged as BBC, BMI, calories, detox, eating, Horizon, kebab, obesity, obesity virus